Analysis of LED Lighting Demand and Design Points in Different Areas

Arcade lighting is considered one of the most mature and rapid applications of LED. Shopping is not only the place to buy goods, but also to create a suitable environment for leisure, lighting effects really contributed, LED lighting in the expressive force has a strong advantage. But the LED lighting market in the mall as a greater need to be based on the specific lighting environment and the human needs of consumers, refined to each product of various performance parameters and lighting effects.

Mall lighting design is the behavior of customers to buy goods in the process of browsing, selection process, according to the customer's visual requirements and the characteristics of various commodities, each commodity in which the space, the scientific design, to achieve customer comfort Of the visual effects.

At the same time, a reasonable illumination (commonly known as brightness), a good color reproduction, the appropriate distribution of brightness, and comfortable visual environment; through a reasonable lighting design, customers can attract the attention to goods, creating a comfortable shopping environment In the stimulation of customer desire to buy. This article will mainly focus on different areas of lighting needs of shopping centers and design points for analysis.


First, illumination, color temperature affect people's psychological feelings

Lighting not only has the function of lighting, but also on people's psychological impact: the higher the color temperature will give the impression that the more refreshing, on the contrary the lower the more warm. Psychologists found that the red environment, people will accelerate the pulse, blood pressure has increased, emotional excitement easily excited; blue environment, the pulse will slow down, the mood is also quieter. Different colors on the taste of the reaction is different, which is also seen with the instinct of the reaction of the items, such as to see red, yellow will think of apples, oranges and so on. Red, yellow, sweet, sweet and sour, can stimulate the appetite to enhance appetite; and dark green, blue-green feeling bitter, will affect appetite.

Different illumination and color temperature on the psychological response of people vary widely, the spatial impression is based on color temperature and illumination of the environmental impression of the decision. Japan contrast with people's psychological experience to do a lot of research work, high color temperature on the need for high color, low color temperature need low illumination.

Store lighting is mainly through different commodities and regions to provide the appropriate lighting and illumination, color temperature, color and brightness changes, through the "commodity visualization" to attract consumers interested, with silent language and customer communication , To convey the product information, service concept and brand culture, in order to achieve the promotion of merchandise sales, reduce inventory, establish brand image purposes.
It is important to appropriately use the corresponding light in order to attract the attention of the customer and to induce the customer to purchase the desire in order to appropriately display the product in front of the customer. The light of the store space can be considered from the "space light" of the overall impression of the space and the "light of the commodity" which effectively displays the effect of the commodity. In the shop lighting, the ambient lighting, lighting and decorative lighting three lighting elements with each other, in line with the concept of this shop with the corresponding lighting plan.

Second, shopping malls in different regions of lighting

Different types of shopping malls and shopping malls in different sub-regions, the specific requirements of the different lighting effects, so the focus of its lighting design is also different.

At present, the main lighting and light source used in shopping mall environment lighting include compact energy-saving lamp downlight and T5 / T8 fluorescent lamp bracket, grille lamp and metal halide lamp. LED as a new generation of light source into the mall based lighting is the right opportunity? Experts generally believe that commercial lighting is the first to enter the LED general lighting applications, improve the luminous flux, reliability and cost-effective is the key to its rapid intervention. Mall lighting according to different occasions and can be further refined, different products on the lighting requirements are different.

(1) fruit, strange and flowers

Fresh produce and flowers have the most bright colors, pure white lighting effects can be the most direct reflection of the green and fragrant sweet red. Red, yellow and other dark fruits and vegetables with about 3300K warm light, green and other light-colored vegetables generally 4500K-5500K cold white, color should be 80 or more. LED has a wide color temperature range, you can restore the most vivid colors of the items, increase customer desire to buy, strengthen the flow of goods and preservation.

(2) meat and poultry

Fresh and high quality meat and poultry products must look clean and hygienic, a touch of pink to make beef and mutton look more fresh. A warmer, evenly balanced color renders meats and poultry foods look more attractive. With the low color temperature of red spectral components more LED light source, not only can increase the color of meat, and infrared heat radiation less conducive to achieving longer storage and anti-corrosion.

(3) marine food

Fresh and high quality fish and marine commodities should be different from other commercial areas of the cold color lighting. Cool white lighting is easy for consumers to think of clear water, and to make seafood look just a fresh sea from the salvage. With high color temperature and blue spectral composition of more LED light source, not only can increase the color effect, and infrared heat radiation less conducive to achieving more long-term storage and corrosion.

(4) baked fried food

Warm colors light yellow baking food is more attractive and delicious, giving a fresh baked feeling. Baking into the food area, consumers will find the light into a light yellow amber. Soft light yellow light effect makes people feel the unique warmth of cooking pastries and attractive aroma. The use of the same soft, warm lighting on the shelves, you can further improve the overall visual effects.

(5) jewelry category

Jewelry is a luxury, the price is generally more expensive, so to ensure that the counter bright eye-catching, harmonious indoor light, clearly showing the correct color of jewelry, jewelry and meticulous process to show the true colors, attracting customers attention, People's light, to attract customers to buy.

When choosing lighting for jewelry stores, the key factors to consider include color temperature, lighting levels, flicker, infrared and ultraviolet. According to the data show that jewelry in the 3300K-7000K color temperature of the light irradiation can show the best appearance. Different jewelry requirements are different, such as gold jewelry, jade and diamond lighting requirements is very different. LED current color temperature range, heat is small, almost UV and infrared, becoming the new darling of jewelry lighting.

(6) apparel goods

Clothing varieties, display a lot of ways, natural and warm light effect is the best. General with downlights, all kinds of adjustable angle lighting to do focus lighting. Most of the light source for halogen and metal halide lamp, coloring requirements. However, halogen and metal halide lamps have a large amount of heat characteristics, the use of high color LED spotlights, LED downlights, can effectively solve these problems.

If the color temperature adjustment technology applied to the clothing display lighting, you can create a cool summer, warm winter shopping atmosphere, the clothing category of goods promotion is of great help. LED light source has a number of outstanding advantages, such as high luminous efficiency, energy saving; long life, maintenance of small; wide color temperature range, simple and flexible control, dimmable color; LED does not mercury , Almost no infrared UV, green and so on.